An award-winning brand strategy and design company—creating brand and business value for clients.
Brand-led design enhances brand awareness and understanding. It creates and protects design equity, guides stakeholder perceptions, and makes it easier to grow market share. Our industrial design work for Compac is a great case in point. In their CEO Mike Riley’s own words, “The work we did together at Compac with the launch of Spectrim demonstrated the power of branding which, there is no doubt in my mind, contributed significantly to the $50M of Year 1 sales for the product—something I’m not sure has ever been achieved before in the history of a New Zealand technology launch!”