Award-winning brand strategy and design—creating brand and business value.
Brand-led design creates and protects design equity, guides perceptions and makes it easier to grow market share. Our work from brand strategy through to industrial design for Compac proves the point. In their CEO’s own words, “The work we did together for the launch of Spectrim demonstrated the power of branding which, there is no doubt in my mind, contributed significantly to the $50M of Year 1 sales for the product. Something I’m not sure has ever been achieved before in the history of a New Zealand technology launch!”