The same. But different.
30 Years Book
The book acts as a celebration and a timeline, running in chronological order. Key dates and achievements are pulled out and highlighted as double page spreads, with a subtle timeline graphic running through.
The historical section of the book includes sketches, diagrams, photos, adverts and past designs, all loosely arranged in chronological order, and relating to the accompanying text wherever possible. The final and forward-looking section offers a change of pace, pairing bold typography with professional photography.
Reflecting the premium but down-to-earth quality of the brand, the book was to be screen printed and bound with solid boxboard covers, and printed on a matte stock. The covers sit flush with the inner pages, and the spine finished with blue binding tape. The book is presented in an embossed slipcase. An great New Zealand success story and an impactful presentation.