BUILDING A NEW VISUAL IDENTITY SYSTEM.

The B2B sector is increasingly engaged in brand strategy and enhanced brand positioning. Building brands that create and protect design equity, guide perceptions and make it easier to grow market share.

Snell Packaging & Safety, a New Zealand packaging and safety supplier, asked us to develop a refreshed brand visual identity system while using their pre-existing logo. We’ve featured some of our concept work for Snell below and look forward to seeing the new visual identity system at work now it’s being rolled-out around the country.