An entirely new category of fruit.
Piqa Fruit. Naming, brand development and packaging.
It’s not every day that you get to name and brand an entirely new category of fruit.
Our client Prevar tasked us with the creation of a name, brand positioning and identity that would capture the consumer’s imagination and help promote this delightfully exotic fruit category world wide.
Piqa Fruits offer a wide range of superb flavours and striking skin colours, fusing the depth of flavour of European pears with the convenience and crisp, juicy texture of Asian pears.