‘The Parnell Pantry’ recipe book.

A project that began when the teacher of one of our designer’s daughters asked for help during the school drop-off one morning.

To help mark the 140th anniversary of the school, the teacher and a team of very hard working mums embarked on a recipe book project and had got busy organising (and testing) recipes collected from school families and friends.

We helped them take the next steps by bringing the project to fruition with a creative vision, art direction, design, copywriting, finished artwork and production management.

The book includes celebrity (friends) recipes from the likes of former Prime Minister John Key and fashion designer Trelise Cooper, and reproduced pages from the first recipe book ever printed in New Zealand. Coincidentally, that first cookbook was printed on the site the school now occupies on St Stephen’s Avenue in Parnell, Auckland.