ICONIC ENGINEERING FIRM’S BRAND REFRESH

It’s not everyday you get to work on an iconic national brand that’s also a global exporter. A heavy engineering company with a genuine care for people, communities, the planet.

We’ve created a series of icons similar to the symbols used to identify different types of industrial fasteners. They help communicate the brand promise of caring about the small things that make big things possible, and are a metaphor for the interconnectedness of the company’s purpose, culture and brand.

The result should create a strong visual presence for Page Macrae, online and in hard copy, but particularly for their cargo handling equipment and sales support material used at leading ports around the globe.