Veezi. Naming, brand identity and development.

Vista creates world leading software for cinema management, used by some of the world’s biggest cinema chains. Vista asked Everything to help create a brand for a new cloud-based application that incorporated many of the features of their flagship product but was designed specifically for the independent cinema operator. Everything created the name ‘Veezi’ to convey the product’s core benefit — ease of operation — and to connect the product with the ‘Vista’ mother brand.