Shush Images. Naming, brand development and website design.

When a local photographer wanted to repackage her services in order to create a more tangible set of products, she decided to offer a bespoke photo library service. She would need a name that would help communicate the nature of her services and a brand identity that would capture the attention of her client base in the creative sector.

The name ‘Shush Images’ was created to work as a mental trigger for the library service. The next step was to develop a brand property around the simple idea that if ‘a picture talks louder than words’, how much louder would a whole library be??? That lead to the strapline ‘Louder than words’, establishing a tension between the brand name and its strapline — loud and quiet. The brand then basically followed this thread and designed itself — soft type, puffed up with thick, rubbery inks on loud fluorescent backgrounds. The brand is applied to business stationery, presentation tools, promo items and a website.