ICONIC ENGINEERING FIRM’S BRAND REFRESH

It’s not everyday you get to create a new export brand for a global exporter. An iconic New Zealand heavy engineering company with a genuine care for people, communities, the planet.

We’ve created a series of icons similar to the symbols used to identify different types of industrial fastners. They help communicate the brand promise of caring about the small things that make big things possible, and are a metaphor for the interconnectedness of the company’s purpose, culture and brand.

Port environments are visually cluttered, predominantly grey industrial landscapes. The new and highly distinctive branding should create the necessary cut-through for the company’s cargo handling equipment to stand out at leading ports around the globe.