Northpine

• Northpine are an independent sawmill operating in an industry dominated by one major player. Their product superiority is a result of Northland's winters and lower altitudes combining to produce naturally stronger and stiffer wood than that from pine grown further south. The company wanted to build a brand around that superior wood story, while leveraging its high standards of service reliability. We developed a brand positioning of "Strength and Growth" to reflect the core product attributes and Northpine's mission of expansion and development. This positioning was embedded as a no nonsense strapline, re-emphasised in various marketing messages and internal communications. The company's visual identity was then brought into line and made much more robust. In doing so we took the opportunity to encapsulate the company's values andpersonality into the core mark.

  

• Northpine website

  

• Northpine shirt

  

• Northpine pencil

  

• Northpine cards

  

• Northpine bag

  

• Northpine livery

  

• Northpine invite

  

• Northpine signage

  

• Northpine brand book